American Red Cross

This was a midterm project for the Kinetic Typography class, in the Motion Media Design department, at SCAD.
The focus on this project was motion tracking in 3D space.


All footage was captured based on an approved storyboard.
Due to the short time frame, I decided to use natural lighting when possible.
Footage was gathered with a Canon 7D, 720p60 conformed to 24fps with CinemaTools
Tracking in After Effects, Composited in FCP

Footage Locations

Special thanks to

Oscar Betancur, Actor
Bob Grossi, Voice Over
Ally Hilliard, Canon dSLR

Concept of script came from Port City Church’s Sermon Series Bump “Perfect on Paper”

Motion GraphicsSCADTypographyVideo